Mobile marketing may be one of our most promising and rapidly developing industries, but it does not come without some rather gritty challenges for first time users. Mobile marketing is expanding, and there is more and more impetus on companies to get on board, and do it right. So for those new to mobile marketing, what are its main challenges? 
Surprisingly (and comfortingly), the main challenges of mobile marketing closely resemble the basic struggles of advertising. In your first mobile marketing campaign (like any other marketing campaign), you need to clearly define the target audience. However, this is especially important for mobile marketing because it goes directly to the customer’s pocket and can be tailored specifically for certain audiences. If done correctly, it can translate to huge successes for your mobile marketing campaign.
Measuring campaign success is a key issue for those new to mobile marketing- or should we say, a key benefit. While traditional marketing usually has to rely on guesswork to determine response levels, mobile marketing campaigns provide exact figures of response levels, and the time and date they came in. Thomas Schuster, Co-founder of Flytxt, comments on the difference: “part of the total revenue from a product could be a direct result of marketing campaigns. However… some customers buy products on their own… Only a marketing technology that allows for automated, real-time monetary impact analysis based on control groups will help marketers to make quick and educated decisions” on ad results. In other words, only the electronic tracking of mobile marketing lets you measure the exact response to advertising. Harnessing this will greatly support your campaign’s success: adding mobile marketing to advertising typically increases response by 2-3x. And we can measure that number, to know it’s accurate.
Another challenge for those new to mobile marketing is mobile fragmentation. With a myriad of devices around, it’s difficult to decide which one to use in mobile marketing campaigns. It goes without saying, but successful mobile marketing uses the device that reaches most of its target audience.
Although mobile marketing may appear challenging at first, many of the issues are just rehashed struggles of any kind of advertising. By adapting general marketing principles to the nuances of mobile marketing, those new to the game may find that it’s easier than they expect. Let us know!
This article was written by Alex Speirs of TXT2GET, a leading SMS marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in.
Click on this link to read our tips on how SMS marketing can improve your business’ advertising.
In answering this question, which seems to seek to define Mobile, I think it only appropriate that we first define the definitions. A ‘Medium’ can be defined as “A channel or agency, through which the broadcast or transmission of information, communication, and news can occur.” A ‘Strategy’ can be defined as “A process through which, desired outcomes, objectives and goals can be achieved, consciously and systematically, over time.”
ampaign, email replies can send extra information that can’t fit in a text messsage, including graphics and links to Websites or social media. Adding an email reply takes a bit longer to set up, but it is useful for campaigns that need to send graphics or a lot of information, such as real estate campaigns. Additionally, email replies go to the customer’s computer, which can be useful if you want to encourage them to engage with your online presence. Some SMS providers charge extra to send an email reply to a customer, but with TXT2GET it is free.
Despite the fact that this mobile payment system is not the first to be developed, it’s made news because its potential is more likely to be realised than most other mobile marketing payments. This is Google, remember, not an entrepreneur with little backing, and this mobile marketing project will work through all Android handsets to let people use them to pay for purchases in-store.
It seems Google has found a way to measure advertising response. The advertisement is for Google AdWords. For a free trial, you can “SMS ‘AdWords’ to 1995 4995.” In reply, Google sends you a special code via SMS, which you redeem online to receive the free offer.
